University of Hertingham –Administrations
department
To:
Miss A Garner (head of administrations)
From:
Becca Dawson
Date:
Monday 16th July 2012
I
am writing to you, as there is an up coming event for a ‘Top Note’ awards
ceremony. I have been asked to research three different printing products for
this particular event. Its research for invitations, posters for the award
winners and VIPS, lastly programme sheets for all the guests invited.
All
the requirements needed when making the invitations and programmes are very
specific. The posters should be created by an art student to reflect the
creative nature of the award winner’s work. The sufficient number of poster for
the university site is 30.
The
invitations should be made from a high quality card, so they have a good smooth
fell to them. There will be 40 award winners and 25 VIP guest. Last of all the
programme is only in running order and can be mass printed on A5 sized paper,
300 will be enough to cover the largest number of guests expected.
There
are five different print technologies I have investigated but only four that
will be suitable, I recommend the following as best for each task.
Intaglio
This
type of printing is very time consuming on detailed things. Intaglio needs a
highly skilled print maker to create it. Also to make the product, it is very
expensive to create, this means that this method is not suitable for the
requirements they wish to have as it is more suitable for a home as it is very
high quality work.
Letterpress
This
type of printing process is expensive. The method includes rollers within the
printers. It can print a picture/image quickly and repeatedly. Each letter is
set in the block by hand, so requires perfection. I think this technique would
be ideal for the invitations, as the writing would be printed on neatly and
accurately advertising the event well, it has a nice feel and presentation set
to it, so could even just be for the VIP invitations.
Linocut
or Woodcut and letterpress printer
The
linocut method requires engraving and scraping of the access, which is used. It
leaves an outline of the image or the text, advertising the event that wants to
be presented. Then the colouring of ink is placed around the outline, so that
the foreground stands out with different colouring. It’s then placed through a
letterpress printer that fits the ink and colour into the grooves. This process
I think would be suitable for the posters, as there are two types of
mechanical printing techniques being used, so its not going to be classed
as the ordinary, that has just been printed from a printer. There is a larger
amount of skill being used, which will make the posters look better.
Offset
Litho or digital
Offset
litho printing is suitable for large numbers, as it prints rapidly at a quick
pace. It produces mostly text and writing. Digital printing is considered as a
new technique. It is a cheaper option as you can use less expensive metal
plates. This is more suitable for smaller numbers to be created at or around
500 copies. It’s a quick and easy method, and you can also change the data
easily and adjust the blocks of lettering. This process would be suitable for
the programmes.
Overall:
Overall I think that
for the programmes to be created, the method that would be most suitable would
be the offset Litho/ digital printing, as its the cheapest option and is
best for large numbers. Photocopiers will rapidly print copies of the
programme, for very cheap, as low as 5p, so once printed the require amount,
which is over 300, this will only work out on average to £15.00. This will then
leave a fair amount to be able to spend on the invitations and the poster. The
amounts required for these products are less amounts, 40 invitations, 25 VIP,
and then 30 posters. This helps, as the letterpress for the invitations and the
linocut for the poster will work out in the budget, even though they are
expensive techniques because we have money left over at
£485.
