5 names for my product

Sinner? – I like this name the best because it’s like asking the audience a question and gives a strong message. Makes you want to know more.

Pure Love – I like this because it’s fresh, pure and natural. However I don’t think this name suits my perfume the best.

Becca – this is my name and the name of the company, big names like Gucci do this and stands out because no one else has this particular name.

Seductive – I like this because its sexy and describes my perfume perfectly. However it doesn’t have the same feel as some others but is different and makes you want to find out more.

Heated – I like this name because it creates an image of love, seductiveness and power.

5 fonts for my product

Sinner? – I like this one because its clear and the flicked letters give it a girly and seductive feel.

Sinner? – This is clear and spread out, its not my favourite choose.

Sinner? – This is good because its clear and simple yet effective and the curl on the ‘S’ gives it a twist.

Sinner?   - This looks quite evil and isn’t the clearest one but is quite effective.

Sinner? – I think this is quite good because it’s different and looks burnt. The burnt look links with the devil and image of hell and fire. 

Perfume Mood Board

Perfume Mood Board

Target Audience

Target Audience

Advertising Proposal

In order to create an advertising proposal, I need gather information about the company that makes a product, where it wants to advertise, what its wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise (name and purpose of your product) is £100,000.

What do you want your adverts to achieve?

I want my adverts to introduce a brand new product and to make the product popular and wanted.

What type of advertising will suit your campaign?

I'll use print advertising (magazines) and online.

Describe the type of print advert you have in mind?

I would include a picture of the product, the product and brand name, price, website page, colours (red and black), wag theme, to attract the sexy and posh women’s attention.

What is the target market?

My target audience are women 20+, wealthy working and so wealthy they don’t have to work and wags, women who like to be centre of attention, sexy and posh but i also want to get people interested in perfume.

my product

My product is a brand new perfume, called Sinner? I choose this name because it’s like a rhetorical question saying ‘can you handle this perfume’ and ‘are you brave enough to buy this’. As this is my product and created by me i thought the brand name would be called Becca. I choose to do perfume because it’s something i am interested in and i have alot of different perfumes. My target audience would be women 20+ who like to be centre of attention, posh and sexy. Wealthy women who have high class jobs or women so wealthy they don’t need to work. The perfume bottle will be in the shape of a devils head and will be red glass. Sinner links with a devil so i thought i would use this to make it unique.